range came up with several designs and while they were indeed modern, most were just too modern for Parker but eventually they agreed on an all metal pen with a new one-piece collector, specially designed to handle air travel. The production technique was also relatively new. The body was made with a deep draw press which simply used a round piece of metal, like a large coin, and stamped it in several stages until it was in the shape of an elongated cup.
At a sales conference in June of 1975, when the fountain pen business was at it's lowest, Parker UK introduced the cheap, but very functional Parker "25", for the low end market. It was a Flighter, made from steel and plastic, and had easily replaceable nib/sections. The shape of the Parker "25" was a bit odd, since the back of the pen was thinner than the front end, stepped down without really being tapered. It was indeed very square in appearence and sported a new, totally square clip, with the parker logo in a — what else — square plastic emblem. The nib was also in steel but in spite of the low price it was sturdy and proved to be a surprisingly good writer. It was like the Volvo of the time — boxy but safe!
he pen was made to be cheap and the simple design allowed for cheap production costs. It was made as a fountain pen, ball pen and later as a fibre tip and roller ball. It was an instant success in Europe. In 1978 a Matte Black Parker "25" with an epoxy resin finish was introduced in the UK. The same year the british pen also saw it's way into the US catalogue, but it was carefully stated that this pen was made in the UK, while the cartridges and converters were manufactured in the US. The Flighter Parker "25" was offered with the nib sizes of Extra Fine, Fine, Medium and Broad. It sold with a converter installed but with a washable blue cartridge of ink provided for instant use. The Fountain pen cost $10 (at this time a Parker "45" Flighter cost $12.50, a Parker "51" Flighter cost $20, a Parker "180" Flighter cost $30 and a Parker "75" Flighter cost $27.50). As in Europe, the Parker "25" became very popular, since it was an exellent writer with a futuristic design at a nice-price. It was also virtually indestructable. It was advertised as having a "Rugged, functional, space-age design". The Matte Black model really boosted the sales.
In 1979 the Matte Black Parker "25" was shown also in the US catalogue, it was referred to as the Parker "25B". Both the Flighter and Matte Black were now offered in the nib sizes Fine and Medium only. Parker discontinued the Parker "45" fountain pen (ball pen and pencil remained but the Parker "45" fountain pens didn't appear again until the mid 1980's catalogues) and bumped up the price of the Parker "25" Flighter. A Fountain pen now cost $12.50 (like the Parker "45" the year before), while a ball pen cost $7.50. The Matte Black was a tad more expensive with $15 for the fountain pen and $10 for the ball pen. In 1981 a Rollerball was introduced.
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